Tricia has been involved in 9 startup technology startups as well as sales and marketing roles at IBM, QMS-Minolta, SAS, and Lucas Select, a recruiting and consulting company to help technology companies recruit talent more efficiently by focusing on Recruiting Efficiencies, Employer Branding, and Social Media. She is Founder of The Alliance of Women in Tech Leadership, 2018 TBJ Women in Business Award recipient, Triangle AMA (American Marketing Association) Board Member and VP of Employer Services, and Co-Chair of AMA Marketing Transitions Group. She is a GrepBeat Columnist and a published author and featured commentator in The Huffington Post, CBS Small Business Pulse, Fox News, Inc., Mashable, Dice, Recruiter.com, SheKnows.com, Jobvite.com, Bust.com, Ellevate.com, CareerCloud.com, FitSmallBusiness.com, and Career S.L.